case study
PRO-RCM Solutions
PRO-RCM Solutions is a leading provider of medical billing services, dedicated to optimizing the revenue cycle for healthcare practices. With over 30 years of industry experience, they offer precise medical coding, seamless claims submission, proactive accounts receivable management, and credentialing support. Their primary focus is to minimize denials, resolve claim disputes, and continuously analyze the revenue cycle to ensure efficient revenue collection and compliance.
Transition to In-House Emergency Medical Services
The Challenge
Despite their longstanding success and impeccable reputation built entirely on referrals, PRO-RCM Solutions faced a significant challenge: they lacked an online presence. As they aimed to grow substantially and reach a broader audience, it became essential to establish a professional digital footprint. They approached 62 Digital to create a comprehensive brand identity and an informative website to advertise their services effectively.
Integrated Public Relations and Branding Strategy
The Solution
62 Digital developed a comprehensive solution to support PRO-RCM Solutions in establishing their online presence. Our multifaceted approach included:
Brand Development
62 Digital developed a comprehensive solution to support PRO-RCM Solutions in establishing their online presence. Our brand development included creating a distinctive and professional logo that reflects the reliability and expertise of PRO-RCM Solutions, along with developing a cohesive color palette and typography that conveys the brand’s professionalism and trustworthiness.
Website Design and Development
We designed an intuitive and clean layout that ensures easy navigation and accessibility of information. We provided detailed descriptions of each service offered by PRO-RCM, including medical coding, claims submission, accounts receivable management, and credentialing support, to give potential clients a clear understanding of the benefits and unique value propositions. Additionally, we implemented SEO best practices to enhance visibility and attract organic traffic and ensured the website is accessible and functional across all devices, offering a seamless user experience.
Client
PRO-RCM Solutions
Location
The Woodlands, Texas
Industry
Medical Billing
Services
Brand Development
Website Development
Website
Primary Logo
Brand Colors
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28AADC
64EBB6
Typography
Outfit
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